Mastering the Content Calendar

The Content Calendar keeps your campaigns, blogs, and social posts in one shared timeline. Each tile represents an asset, so you can see what is planned, who owns it, and if it is ready to generate or publish.

Where to find the calendar

Open the “Calendar” tab in the dashboard navigation. You can switch between weekly and monthly layouts, filter by business profile, and toggle between “Drafts”, “Scheduled”, and “Published” lanes to focus on exactly the stage you are managing.

Plan a new asset

• Click any empty slot to open the “Create Calendar Entry” modal.
• Choose the content type (Blog, Social, Email) and assign a business profile.
• Add a working title, key objectives, and the preferred publish date/time.
• If you already generated content, attach the draft to reserve the slot; otherwise mark it as “Idea” until it is ready.

Adjust and approve

Use drag-and-drop to move entries to a new date or reorder them within the week. Clicking an existing entry opens its detail drawer where you can update assets, change the responsible writer, and add review notes. The “Mark as Ready” button records the status and notifies collaborators

Publish & automation

• When you attach a generated draft and set a publish time, the calendar can trigger the post to go live automatically through the linked channel integrations (WordPress, social schedulers, etc.).
• Toggle “Auto-publish” in the entry drawer to allow the system to queue the asset as soon as the scheduled moment arrives.
• The activity log tracks every change so you can see who moved a slot or adjusted the status.

Best practices

• Batch similar topics on the same week to maximize thematic momentum.
• Use “Pinned” entries at the top of the calendar to highlight evergreen campaigns or must-hit dates.
• Share the filtered view link with your marketing team to keep approvals transparent.