From the main dashboard, head to "Create New Content" and open the "Blog Post" card. You'll land in the full-screen "Create Blog Post" modal, where you can set the topic, optional SEO and audience hints, tone, length, and web research.
Which brand profile is used
The modal does not include a business picker. Each run uses the active business from Settings → Brand Profiles (the profile with the green "Active" badge). If you need content for another brand, you can switch the active profile first and then generate.
Blog topic (required)
"Blog Topic" is step 1 and required (red asterisk). A clear, title-style line works best (for example, 10 Content Marketing Trends). The "Generate Blog Post" button becomes available once this field has text.
Tone and length
Tone defaults to Auto-selected; you can override with Professional, Friendly, Authoritative, Conversational, Educational, or Persuasive. Length also defaults to Auto-selected, or pick Short (~500 words) through Extra Long (~3000+ words). Extra length adds credits (see Understanding Credits).
Keywords, audience, and notes
Optional fields: SEO Keywords (comma-friendly phrases), Target Audience (who the piece is for), and Additional Instructions (CTAs, products to mention, structure). These layer on top of data stored in your brand profile.
Web research
You can switch on Enable Web Research to pull live context into the run. For blogs, Standard adds +1 credit and Deep Research adds +2 credits (Pro+ plans). The header updates Available and Cost credits as you change options.
Generate
When you're happy with the setup, select "Generate Blog Post". The modal closes, a success toast appears with a shortcut to My Library, and generation continues in the background (~2–3 minutes per the in-app message).
💡 Credits
Blog cost is usually 1–4 credits depending on length and research (see the Understanding Credits article). Credits are reserved when generation starts; failed runs are not automatically refunded.